The value of price-marked packs

Jennifer Pratt gives an exclusive insight from research consultants him! on price-marked packaging.

Price-marked packs have been gaining ground with symbol and independent retailers for some time now.Soft drinks, tobacco and biscuits are the categories where retailers tell us they sell most PMP, although we know that price-marked packs are popular across a number of other categories from milk to teabags.

According to our research, retailers stock price-marked packs because of the perceived higher rates of sale, and crucially, because of the customer trust that they believe it wins. This customer trust is a key factor of influence. According to symbols and independent retailers, shoppers have a tendency to trust suppliers over retailers when it comes to price. Price marking overcomes that barrier to trust and assures the customer that they are not being overcharged.

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