Articles

  1. The challenges of using a grocery shopper marketing strategy in the convenience channel

    By their very nature the convenience shopper is time poor and mission ready. For many, this is a quick stop to pick up essential items with shoppers buying only 2-3 items on average per trip. Not only does the average visit last only 5 minutes but 1-in-3 of us want to be in and out as soon as possible.

  2. New technologies can drive retailer engagement in wholesale

    The start of 2017 was an eventful time for wholesale with the announcement of the Tesco Booker merger which is set to significantly impact retailers and other wholesalers in the industry. This potentially heightened competition means that it is now more important than ever for wholesalers to invest in new innovative ways to engage with retailers.

  3. In a growing frozen food market c-stores must make sure they aren’t left behind

    According to the British Frozen Food Federation, the UK frozen food total market value is currently £8.13bn and is forecast to grow 2% over the next 5 years. However our data states that category penetration within the convenience sector has shrunk, and is currently at its lowest level since 2004, driven by increased competition from other channels, namely online and the discounters.

  4. The rise of mobile apps and their impact on convenience

    Smart phone ownership in the UK has leaped from 52% to 81% in 4 years, with levels expected to rise an additional 2-4% in the following 12 months. With users spending 90% of their time on apps compared to the mobile web, what benefits can they offer shoppers and what impact could it have on the convenience channel?

  5. Young and female shoppers drive rapid Free From growth in convenience stores

    With 16% of UK consumers identifying as having a food intolerance, as well as ample resources now being available for more shoppers to self-diagnose themselves, ‘Free From’ products need to be considered as part of a core range in convenience outlets...

  6. What are the opportunities from Tesco buying Booker?

    Booker, the UK’s biggest food wholesaler has agreed to a deal which will see Tesco, the UK's largest supermarket chain, take over the group.

  7. Tailor range recommendations

    The same shopper can behave very differently in an urban vs rural vs transient store...

  8. Create impactful displays approved by shoppers

    Did you know 2-in-3 shoppers don’t notice any POS in a convenience store? Before rolling out new fixtures, one leading confectionery supplier want to understand which of their five possible solutions was going to have maximum impact in-store.

  9. Use shopper knowledge to gain new listings

    A leading soft drinks supplier was hitting a wall in terms of getting listing at a major supermarket...

  10. Maximise the power of your field sales force

    Independent retailers tell us that sales reps are one of their preferred ways to keep in touch with wholesalers and suppliers, but building and maintaining an effective sales force is a costly and time consuming job.

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