6% of shoppers are visiting Lidl to buy an item for their ‘meal for tonight'

6% of shoppers are visiting Lidl to buy an item for their ‘meal for tonight' – a higher proportion than at both Aldi and Iceland.

It's fitting then that the Lidl website now offers a range of recipe ideas, is advertising ‘seasonal' BBQ related solutions and promotions, and even offering online DVD rentals for a ‘night in'.

Learn more about shoppers at Lidl, Aldi, Iceland, Wilkinson and Poundland via our Discounter Tracking Programme which contains insights from 3,500 shoppers at these stores – available now from just £3,000.

Contact Katy on katy.moses@him.uk.com for more information.