According to him!'s CTP programme, one particular retailer has a higher proportion of shoppers visiting their store for services than bread!!
Services are a very important footfall driver to Co-operative convenience stores. A higher proportion of shoppers will use a service (eg- cash machine, utility bill payment, mobile phone top-up) than buy bread or fresh fruit and vegetables.
CTP 2010 identifies the key footfall drivers at Co-op convenience stores- need to know more? Contact katy.moses@him.uk.com for more information.
Source- him! 2010 Convenience Shopper Tracking Programme
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Katy Moses
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