Asda’s leap into small store format with the purchase of Netto, means grocery suppliers will need to begin planning for range harmonisation.

Asda's leap into small store format with the purchase of Netto, means grocery suppliers will need to begin planning for range harmonisation.

A new him! report compares shopper insights from 700 Asda shoppers and 700 Netto shoppers helping suppliers to better understand;

· the new customer base

· the dynamics of smaller format High St located stores

Research shows that the Netto shopper profile has much in common with Asda's, although Netto attracts a slightly older shopper.

The report is now available from £3,500 – contact katy.moses@him.uk.com for details.

The 2009/10 him! Small Supers Shopper Tracking Programme (in association with The Grocer)- Prices start from £5,000! Katy Moses Business Development Manager him!