Customers are willing to pay more in a c-store than a supermarket.

Customers are happy to pay 13% more for a product in a convenience store compared to a supermarket. Why?

Because they're prepared to pay more for a quick, friendly, convenient purchase. It certainly isn't all about the cheapest price… or even about being comparable to the supermarkets.

This month's article from the BII magazine, written by the lovely Mr Andrew Pring investigates how the pub trade can learn a thing or two from convenience retailers, using 2009 him! Ontrack Data. The 2010 results are out soon- including feedback from Non and infrequent pub customers- what do YOU need to do to get non-believers to pop in for a pint?

The brand new results will be unveiled in central London on Thursday 15th July. Reserve your place now;

news-and-events/him!-events

Source- 2009/10 Ontrack Pub/Bar Customer Tracking Programme

2009/2010 Proprietor Ontrack

2010 World Cup Study

Contact katy.moses@him.uk.com for further information.