Do we really need a different strategy for small format supermarkets and convenience format stores?

Just by looking at the top 5 footfall driving categories alone, our research suggests the answer is ‘YES'.

Small supermarkets Convenience stores

1. Fruit & vegetables 1. Chilled food (excl milk)

2. Chilled foods (excl milk) 2. Newspapers

3. ??? 3. ???

4. Grocery 4. Confectionery

5. ??? 5. ???

Source: him! 2009/10

Insight from over 4,000 small supermarket shoppers and 5,000 supermarket convenience shoppers will ensure you can base your decisions on facts, not assumption.

Insight is available now from £5,000.

The 2010 him! Small Supers Shopper Tracking Programme (in association with The Grocer)- Prices start from £5,000!

Conact Katy on Katy.moses@him.uk.com