Driving footfall to pubs report only £950

In addition to the 4,000 pub customers which him! research & consulting speaks to as part of OnTrack - the annual pub customer tracking programme, him! has also spoken to over 500 pub consumers who do not visit the pub very often to understand what would encourage them to visit more regularly.

As with all him! research we focus on actionable insights rather than interesting insights.

This additional study explores how pub retailers and suppliers can improve their offer and service to encourage these ‘infrequent' pub consumers to visit pubs more often.

Questions include:

• Who is the ‘infrequent' pub consumer?
• What are the main reasons for ‘infrequent' consumer not visiting pubs?
• What other activities do these ‘infrequent' consumers do in their leisure time instead of going to pubs?
• Which type of events & occasions would encourage ‘infrequent' consumers to visit pubs more?
• Would promotions encourage these consumers to visit pubs more often?
• And if so, which types of promotions would encourage these consumers to visit pubs more often?
• If a pub sold everyday essentials, like bread and milk, would this encourage ‘infrequent' consumers to visit more?
• What improvements would these consumers like pubs to introduce? i.e. speed of service, customer service, atmosphere, cleanliness of toilets etc
• And many more…

So if you want to know how to drive footfall to pubs then this report from him! research & consulting will provide you with the answers.

Driving footfall to pubs report is available NOW! For just £950+VAT.

Full OnTrack programme clients will receive this additional report free of charge.

P.S don't miss him!'s OnTrack Unveiling on Thursday 15th July 2010 onboard HMS Belfast – when the latest findings from OnTrack – him!'s pub customer Tracking Programme, will be unveiled.