him! research & consulting has just spoken to 550 Wilkinson shoppers and 580 Poundland shoppers

Discount chains Wilkinsons and Poundland continue to attract new shoppers through their doors- but what percentage of shoppers are new and how do their wants and needs differ from established customers?

him! research & consulting has just spoken to 550 Wilkinson shoppers and 580 Poundland shoppers as part of the 2010 Discounter Tracking Programmes.

Contact katy.moses@him.uk.com for full details of the insights available from him!'s 2010 him! Discounter Shopper Tracking Programme where we interviewed at;

Aldi

Netto

Iceland

Lidl

Poundland

Wilkinsons