him!'s Discounter 2010 study indicates that high levels of impulase are happening across the discounter channel.

Discounter shoppers are buying 37% more items than they had planned to buy. The likes of Aldi and Lidl attract a higher proportion of impulsive purchasing than convenience stores, forecourts and small supermarkets.

Our research shows that the discounters are clearly over-delivering against their customers' needs in many aspects – but also where the chains can improve performance too.

Contact katy.moses@him.uk.com today for more details- results available now.

Source- 2010 him! Discounter Shopper Tracking Programme- Aldi, Netto, Iceland, Lidl and Poundland and Wilkinson