Ontrack shows that ‘money off vouchers’ would encourage just over 1-in-6 pub/bar customers to try a different wine brand

This month, Carling brewer, Molson Coors will send out direct mail in the form of a personalised invite from a local landlord. The invite asks recipients to redeem the voucher for a pint of Carling in a participating pub (M&C Report).

Ontrack shows that ‘money off vouchers' would encourage just over 1-in-6 pub/bar customers to try a different wine brand and nearly 1-in-2 say it would encourage them to visit a pub/bar for food.

We also have these figures for beer drinkers specifically…and spirits…and cider drinkers…

BRAND NEW research which highlights key footfall drivers to pubs/bars is currently being carried out – contact katy.moses@him.uk.com now for details of how you can benefit.

Prices start from £5,000 The brand new results will be unveiled in central London on Thursday 15th July. Reserve your place now; news-and-events/him!-events

Source- 2009/10 Ontrack Pub/Bar Customer Tracking Programme

2009/2010 Proprietor Ontrack

2010 World Cup Study