Bespoke research

If you have ad hoc bespoke research study requiring a mixture of customer research and consulting then just ask him! research & consulting.

him! manages over fifty bespoke research projects each year.

We have recently managed bespoke research projects for Arval, BP, Ecomonitor, Esso, JTI, Kepak Convenience Foods, Kellogg's, Scottish & Newcastle, Scottish Grocer's Federation, The Webb Group, Waitrose and many more.

Methodology

Face to face shopper interviews:

Inside and outside of store, interviewing shoppers on entry to and exit from stores to capture “moment of truth” insights.

In-store self completion interviews with store staff and managers: confidential questionnaires deliver honest responses.

Online consumer interviews:

With access to over 200,000 shoppers on an online panel, we can target very specific shoppers to deliver valuable insight.

Telephone consumer and retailer interviews:

Managers and staff are targeted in-store to capture “real-life scenario” responses.

Specific consumers can also be targeted to provide key insights.

Focus groups: In-depth sessions, with pre-recruited respondents.

Mystery shopping

him! will provide you with a comprehensive proposal, so why not discuss your brief with Katy Moses, Business Developement Manager 07912 717 567 katy.moses@him.uk.com