CTNs

CTNs are diversifying their offer away from CTN & distress models and branching out into convenience Both Martin McColl and Mills Group started off as CTNs but now consider themselves C-stores (both are now in growth!)

Methodology

We have interviewed shoppers at Martins, Mid-Counties Co-operative (Stars News), Rippleglen, Northcliffe and GT Retail gaining moment of truth shopper insights Face-to-face entry & exit interviews at the moment of truth, allowing benchmarking vs CTP where relevant.

In-store availability check Robust sample of 2,100 across these chains. Shoppers were interviewed on entry and on departure from stores.

Interviews were conducted across all days of the week and all times of the day.

How can the CTN Tracking Programme help you?

• Having robust, credible, independent shopper insights to build shopper-centric strategies Contrasting intended and actual behavior in-store
• Build a common-language with CTN retailers Highlighting lost sales, unfulfilled intentions or performance gaps
• Because the programme is syndicated, you will only pay a fraction of the costs, but benefit from all of the insights.
• And our client facing team will “turn answers into actions” to help you grow sales as a result of the shopper feedback.

Focus Areas

• CTN shopper profiles
• What shopping mission are they on?
• What categories are shoppers buying and what drives them to those categories?
• Change in frequency of visits to this store in the last 12 months
• Trip spend and visit frequency
• Key criteria that the shop must deliver against How are loyal are shoppers?
• The role of services e.g. PayPoint
• Level of impulse purchasing in-store
• Shoppers who say their preferred brand of selected products have been unavailable here in the last month
• Failed purchases and reasons for
• Understand which methods of communication work at driving impulse
• Optimum products & ranges?
• Insight for range reviews & supplier conversations
• And much more…ask Katy for a full question list