Delivered Wholesale

Each year him!speaks to independent caterers (profit-led and cost-led) and retailers who use delivered wholesalers, including P&H, Booker, Brakes and 3663..

him!'s delivered caterer and retailer tracking programmes complement him!'s two long-standing cash & carry tracking programmes by providing insights on delivered wholesaling.

How can Delivered Wholesale help you?

The study speaks to thousands of independent retailers/caterers who receive deliveries from delivered wholesalers and allows delivered wholesalers and suppliers to:

• Understand the inter-relationship between the two main “routes to market”: delivered versus cash & carry
• Predict future trends better based on qualitative and quantitative customer insight
• Identify opportunities to enhance customer satisfaction and grow category sales.
• Use him!'s delivered wholesale tracking programme as a common language to engage with the delivered wholesalers to grow sales together.

Methodology

1000 Independent caterers and 1000 Independent retailers are interviewed. Develop growth strategies based on customer (and potential customer) feedback

Key focus areas include:

• Service levels – on-time and accurate?
• Frequency of delivery by product type?
• Ease of ordering?
• How do they order products?
• Benefits of current wholesaler?
• What else would you like them to do for you?
• Use of other sources to buy products (C&Cs, supermarkets)?
• Which products are bought from other channels, and why?
• Importances?
• Satisfaction ratings?
• How many different delivered wholesalers are used?
• Why more than one? Relationship with van drivers?
• Awareness of additional support services?
• How valued?
• Awareness of current promotions?
• How made aware of the promotions?
• Cross-offs and substitutions?
• Suggested ordering – are they using it?
• Is it working?
• In which categories?
• And much more, ask Katy for a full question list

Find the Delivered Wholesale flyer here, with more details and focus areas

For more information please contact Katy Moses, Business Development Manager 07912 717 567 katy.moses@him.uk.com