Delivered Wholesale

him!'s Delivered Wholesale Tracking Programme complements him!'s two existing Cash & Carry Tracking Programmes - Cash & Carry Retailer and Cash & Carry Caterer.

The study speaks to thousands of independent retailers/caterers who receive deliveries from delivered wholesalers and allows delivered wholesalers and suppliers to:

• Develop growth strategies based on customer (and potential customer) feedback
• Understand the inter-relationship between the two main “routes to market”: delivered versus cash & carry
• Predict future trends better based on qualitative and quantitative customer insight
• Identify opportunities to enhance customer satisfaction and grow category sales.

Key focus areas include:

• Service levels – on-time and accurate?
• Frequency of delivery by product type?
• Ease of ordering?
• How do they order products?
• Benefits of current wholesaler?
• What else would you like them to do for you?
• Use of other sources to buy products (C&Cs, supermarkets)?
• Which products are bought from other channels, and why?
• Importances?
• Satisfaction ratings?
• How many different delivered wholesalers are used?
• Why more than one? Relationship with van drivers?
• Awareness of additional support services?
• How valued?
• Awareness of current promotions?
• How made aware of the promotions?
• Cross-offs and substitutions?
• Suggested ordering – are they using it?
• Is it working?
• In which categories?
• Which categories do customers sell but don't source through their main wholesaler?

The programme is full disclosure meaning all participating companies will be able to see all of the results. Suppliers and wholesalers all have an equal opportunity to influence the questionnaire.

For more information please contact Katy Moses, Business Developement Manager 07912 717 567 katy.moses@him.uk.com