Discount Stores

In 2010 him! has spoken to over a thousand Wilkinsons and Poundland Shoppers.

Focus areas include:

• Shopper profiles
• Primary drivers
• Shopper missions
• Visit frequency
• Need states
• Loyalty measures
• Party composition
• Intend purchases
• Actual purchases
• Snacking
• Layout & signage
• Service
• Where from
• Where to
• Importances
• Own label vs. brand
• Ethical / green
• Promotions
• Browsing
• Availability

For more information on him!'s Discounter Customer Tracking Programme please speak to Katy Moses, Business Developement Manager 07912 717 567 katy.moses@him.uk.com