Off-Licences

Each year him! speaks to 2,500 off licence customers.

Working with Thresher, Bargain Booze, Wine Cellar and Oddbins, SolTrack now has 5 years of shopper trends under its belt. Those who use off licences love them!

Customer feedback and ratings are high. The challenge for the sector now is to get more shoppers back into the sector. SolTrack helps achieve this by interviewing over 2,500 customers face to face for industry suppliers and key retailers.

“Being part of him!'s SolTrack programme means we receive vital moment-of-truth customer feedback from our own customers and our competitors' customers. We use this insight to develop our retail strategy, to improve the offer and service to our customers, and critically, to work in collaboration with our supplier partners to maximise all sales opportunities.

We have recently conducted a very successful joint workshop with all impulse suppliers, which was facilitated by him! and plan to conduct more in other categories in 2008.”

Lloyd Stevens, Trading Director, The Thresher Group

For more information on SolTrack please contact either your dedicated him! account manager or Gavin Tennent on Gavin.Tennent@him.uk.com or 07825 206 941.