OnTrade

Over 4,000 pub and bar customers are interviewed face-to-face to help the industry become more retail focused and exploit sales opportunities.

OnTrack identifies what pub customers are looking for, how well pubs satisfy their customers' needs, the inter-relationship between on-trade & off-trade, wet vs. dry sales and credibility, local sourcing.

In today's society consumers have more choice than ever before on which to spend their hard earned, highly taxed disposable income - and less time to spend it in.

Unless we start to examine the key factors influencing buying behaviour of consumers in our pubs we will never be able to respond to their changing demands. When that happens they will choose to spend their income elsewhere.

The OnTrack Programme from him! is the first industry wide research which aims to get to the core of not just what consumers want but why they act and behave in the way they do.

This insight will give everyone involved the opportunity to create a performance benchmark against which we can all identify areas we need to improve.

For more information speak to Katy Moses, Business Developement Manager on katy.moses@him.uk.com 07912 717 567