Proprietor ontrack

him!'s Proprietor Ontrack programme speaks to 1,000 ontrade proprietors focusing on:

• Sourcing
• Promotions
• Ranging
• Information & advice
• Duty stamps
• Smoking ban
• Pricing

We have discovered that those new to the trade (ie have been running a pub or bar for 5 years or less) are far more entrepreneurial and forward thinking than those more experienced proprietors.

The programme is a cost effective means of understanding the key issues, attitudes and behaviours from the ontrade to develop strategies based on robust, independent and credible insight.

Proprietor ontrack is a must for all suppliers and wholesalers to the independent pub trade. The research findings will allow you to plan strategies for this channel.

For more information about him!'s Proprietor ontrack programme, contact Georgina Wild on Georgina.Wild@him.uk.com or 020 7611 0404/ 07920 566723.