Small Supers

Asda, Morrisons, Sainsbury's. Tesco and Waitrose have all been busy adding small outlets to their store portfolio,

In 2009, we launched a Small Supers Tracking Programme in association with The Grocer.

How can Small Supers help you?

him!'s Small Supers Tracking Programme seeks to understand shopping behavior within those supermarkets on the High St rather than the larger out of town supermarkets.

Methodology:

We have spoken to 4,000 shoppers at Tesco Metro, Asda, Morrisons, Sainsbury's, The Co-operative and Waitrose.

• Face-to-face entry & exit interviews at the moment of truth, allowing benchmarking vs. convenience where relevant.
• In-store availability check The 2010 study will take place in October.

Focus areas

• Shopper demographics
• Spend
• Visit frequency
• Missions
• Drivers to store
• Category penetration
• Service levels benchmarked
• Cross category purchases
• Availability levels
• Satisfaction with range of core categories
• What else would shoppers like to see available in-store
• Level of impulse
• What drives impulsive spend
• Importance of price & promotions
• Awareness of external communication / signage
• Understand changing shopping behavior due to recession
• And much more – ask Katy to send you a full Small Supers question list.

Click here for the Small Supers flyer with more details and focus areas

Testimonials

“Working with him! is like working with members of your own team... they know your business and give pertinent advice.” Ted Merdler, Marketing Manager, Southern Coop

For more information on him!'s Small Supers Tracking Programme please speak to katy.moses@him.uk.com on 07912 717 567