Shoppers have told us that they will be using food- to- go outlets in the same way that they did last year. That being said, we have identified a big opportunity within this channel – breakfast to go.
Of the 2,500 shoppers we spoke to last month, a 1/3 of these shoppers said they would buy a breakfast ‘meal deal’ if it were available (furthermore this was even higher for shoppers visiting a forecourt or coffee shop.)
This shopper is likely to be alone and travelling to work, and will walk past a store, or visit a forecourt en route; 44% of shoppers said they decided to visit their food to go outlet as they were passing by.
With GB adults now working longer hours, many are skipping breakfast at home (or all together). There is a clear opportunity to sell breakfast to go – providing you have the right solutions and offers available for your customers.
We mentioned at the recent Convenience Performance Seminar the importance of mission management & merchandising associated products together. We have since seen successful retailers take this a step further with ‘time of day’ merchandising & this would provide the perfect opportunity to boost your morning sales.
So, who are these typical food-to-go customers? what do they look like? and who currently are the top FTG outlets?
We have recently completed our 2012 'Food-to-go' programme where we have found out so much more about what shoppers actually want from food-to-go outlets. Please contact your him! account manager or firstname.lastname@example.org