HIM conducts multi-client, syndicated customer insight research, which provides our clients with an invaluable understanding of consumer attitudes.
Our insight research operates across the following channels:
HIM have spoken to convenience shoppers for 20 years. Working with suppliers, retailers and associations to bring them closer to the shopper. We are the convenience experts!
him! have been speaking to independent and symbol retailers, and food service providers for 12 years. We now speak to more wholesale customers, more often, sharing new category insight throughout the year.
The high street is evolving and the channels are blurring. Here at HIM we ask shoppers their opinions on the latest industry news and key topics facing the market.
him! speak to consumers who are eating "food to go" outlets and foodservice providers to understand their behaviours and attitudes.
Our syndicated research is:
- Cost effective - as our research programmes are syndicated, costs are shared, making participation accessible for companies of all sizes.
- Authentic - the results we provide are full disclosure, which means that our clients can see the results for themselves, including each retailer and operator involved in our research.
- Universal - all retailers, suppliers and operators receive the same information from us, which means that our programmes have quickly become a 'common language' within the industry.
- Ongoing return on investment - our research findings are just a fraction of the value that these programmes provide. HIM analysis, interpretation, events and assistance in 'turning the answers into action' is where the added value lies.
Our research and insights
Our experienced team of dedicated client directors, managers and executives use the findings highlighted by our research insights to analyse, interpret and develop action plans for each of our clients.
HIM research and consulting deliver a lot more than just the answers to the questions. We benefit from decades of experience, which has given us the capacity to deliver insights and recommendations which are based on our solid understanding of the entire retail industry.