The voice of UK convenience
2 in 3 UK adults use convenience stores
The convenience shopper
him! have spoken to convenience shoppers for over 20 years, bringing the industry closer to shoppers and shaping the language. Our research explains the UK convenience landscape by using more than 20,000 face to face shopper interviews, conducted throughout the UK.
Shopper insight that explains the who, how and why of convenience shopping and provides retailers and suppliers with a ‘common language’ on which to base category plans, commercial decisions and future strategies. Our clients have access to named retailer shopper and category data and insights providing a complete understanding of UK convenience, demonstrated from the shopper perspective.
What we find out
- Category and retail performance - We now track spending habits, purchase frequency and key performance indicators, by category at named retailer level.
- Future strategies - Retailers are at the frontline of the convenience channel. By speaking to retailers throughout the year, we can explain their needs, importance’s and satisfaction levels with head offices, wholesalers and/or suppliers. Combine this with our new retailer panel of industry experts and we ensure successful NPD launches, effective communication to retailers, promotional compliance, driving core range, symbol recruitment and much, much more.
- The burning issues - We get to the heart of the latest issues by asking convenience shoppers and retailers their opinions on latest industry news, key topics facing the market, economy and technology.
- Tailored solutions - We observe consumers and ask the important questions. How the category is performing according to shoppers, what are the ranging needs, what is the brand and product feedback, what are the value for money perceptions? This allows us to use the answers to create effective product communications, marketing and promotions in store. This research is shaped by you.
We know that the information that we supply is of huge value to our clients, that's why we offer the following tools: a new online 'client hub' for quick and easy access to the information they need, regular summary and analysis reports, an easy to integrate online dashboard, monthly updates from their specific sector and an all-new 'him to go' webinar series.