The UK high street from a shopper's perspective
40% of shoppers say it's easier to shop in discounters
Smaller and more frequent shopping is now happening across all retail formats on the high street. Today's busy lifestyles now mean that shoppers tend to grab items 'on the go' - be it for immediate consumption or items of shopping to 'top up' grocery supplies at home.
The rise of small(er) supermarkets and discounters
The UK high street has seen the numbers of high street supermarkets grow, couple this with a rise in the credibility of discounter stores, and it is little wonder that shopper attitudes towards these outlets has evolved. We offer a comprehensive insight into shopper behaviour, basket purchases and shopper opinion across these retail formats, giving our clients a clear picture of the opportunities offered by these high street retailers. We interview shoppers not only at the big supermarkets (Tesco, Sainsbury's, Waitrose and more) but also at the growing 'discounters' and value retailers - Aldi, Lidl, Wilkinsons, Poundland, Iceland and more.
Find out more about our High St & Discounter Tracking Programme
What we find out
- A macro understanding - we explain the shopping and mealtime habits of UK consumers. We look at which channels they are choosing for which shopping mission and which categories. Which retailers are winning shoppers in different shopping missions.
- All about 'named' retailer data - we provide our clients with results by named retailer, in order to shape their strategies and tactics in these channels.
- Shopping missions in supermarkets and discounters - we find out directly from the shopper what they buy in these stores, who they are and what improvements they would like to see.
- The burning issues - throughout the year, we uncover shopper opinions on the latest industry news and issues facing the market. By interviewing consumers we can identify how overall food and grocery spend and behaviour is changing by channel and how each is losing or winning spend. Plus, visit frequency, share of wallet, shopping mission and shopper type.
We know that the information we supply provides value to our clients, that's why we offer the following tools: a new online 'client hub' for quick and easy access to vital information, regular summary and analysis reports, an easy to integrate online dashboard, monthly updates from specific sectors and an all-new 'him to go' webinar series.
Find out more about our High St & Discounter Tracking Programme or contact us below: