Food To Go - the consumer's perspective
The total Food To Go market is expected to grow by 4.6% to £20.4bn in 2016, and by an average rate of 4.4% over the next three years.* Are you getting your slice of the pie?
'Food to go' customers
We monitor the behaviours of customers 'on the go' in convenience stores, coffee shops, cafés, sandwich bars, fast food outlets and pharmacies. We discover what influences each shoppers' choice of outlet, chosen purchases, behaviour, importance's and satisfaction ratings.
What we find out
- All about the retailers - we provide our clients with results by named retailer, in order to shape their strategies and tactics in these channels.
- What food-to-go customers need - we identify how shoppers are choosing their outlets and products, what is driving those decisions, where there are barriers to purchase and how this differs by occasion, shopper type, day of week, outlet type...
- What the future holds - we identify the emerging trends and future customer expectations. This allows our clients to prepare for these now and meet consumer needs ahead of their competitors.
We know that the information supplied by him! research & consulting provides huge value to our clients, that's why we provide the following tools: a new online 'client hub' for quick and easy access to vital information, regular summary and analysis reports, an easy to integrate online dashboard, monthly updates from specific sectors and an all-new 'him to go' webinar series.
Find out about our 2016 Food To Go research or contact us below for more information: