The wholesale industry explained
80% of retailers want to get out of a cash and carry as quickly as possible
him! research & consulting analyse and explain the performance of the UK wholesale sector in its entirety. We do this by speaking both face-to-face and via telephone to the people who matter - customers. By identifying the needs, wants and opinions of all wholesale customers; including independent retailers, food service caterers and pub owners, we benefit from a complete understanding of the current and future requirements. We categorise our research by individual wholesaler and category, both in depot and via delivered, to help our clients pinpoint the data that is most relevant to them.
Understanding retailers as shoppers
By considering retailers in the same way that we view shoppers, we effectively capture the views of independent retailers and food service caterers, both in depot and via delivered wholesale. This allows us to create benchmarks for customer satisfaction, service, category range and value for money, across all key UK wholesalers.
What we find out
- Category performance and understanding - we observe and question interaction and selection in the depot. This helps us to determine how each category is performing, according to the customer.
- Continual feedback - we uncover how wholesale shoppers decide what they buy and sell, their needs per category, feedback on brands and products and value for money perceptions. We do all of this throughout the year, to provide our clients with the most accurate and up-to-date data.
- Retailers as shoppers - we determine the optimum methods of communication, key decision influencers and contributors of compliance in-store, via bi-monthly telephone interviews.
- 'Shopper shadows' - our 'shopper shadows' who operate in depot, identify exactly what is happening at fixture, gaining a true insight into the drivers of purchasing decisions.
We know that the reports that we supply are of huge value to our clients, that's why we provide the following tools: a new online 'client hub' for quick and easy access to vital information, regular summary and analysis reports, an easy to integrate online dashboard, monthly updates from specific sectors and an all-new 'him to go' webinar series.